How to Narrow Your Niche – The Perfect Elevator Pitch
Are you tired of being the best kept secret?
Have you ever had a friend, or someone from your networking group give a referral to someone else because they didn’t realize EXACTLY what you do?
Ouch!
When I first started going to networking events and giving my 30 second (elevator speech), I sounded like a drunk cowboy.
“I uhhhhh… my name is…. ummmm, I help anybody….”
Honestly, the most painful 30 seconds of the day. (for me and I’m sure, for my audience)
Listen…I WANT to be my own boss. I WANT to help people.
After all, I’ve got tons of credentials, mad skills and a bubbly personality! ! !
I feel like EVERYBODY could benefit from my products and/or my services.
My problem… I was marketing to the masses, and it wasn’t until I narrowed my niche that I found my perfect clients, my confidence and constant cash flow!
So next time you are at a networking event, talking to a stranger in the grocery line (prospecting at Publix), or at a party and someone asks you, “What do you do?”,
Do This.
Say, ” Hi, My name is _________________(say it sllllooowly),
I help __________(specifically WHO you help),
_____________________(exactly WHAT you help them do)!
That’s it.
Nothing more. Nothing less.
Wait for their Reaction, Comment or Question.
Your Perfect Clients will Self-Select and your friends will know exactly what you do and they will be excited to give you referrals!
Was this helpful?
My turn.
My name is NANCY JOSEPH.
I help aspiring and existing Makeup Artists turn their passion for makeup into a full time freelance career!
Pause……
(Waiting for your REACTION, COMMENT OR QUESTION)