First impressions are especially crucial when delivering presentations.  You can control how the audience perceives you by taking extra care with the clothes you choose to wear.

I recently attended a conference where the presenter was not wearing a belt.  He was a rather large man.  No big deal, right?  Well, during his entire presentation I was distracted by the sight of him holding up his pants with his left hand.  I felt anxious about the possibility that his drawers might drop to his ankles right there in front of God and everybody.  Then I noticed that I was annoyed that he didn’t make the effort to polish his appearance.  I left the conference early…. I wasn’t impressed.

When you are doing a presentation, you have the opportunity to attract more clients, make more sales, get more leads into your funnel and build a high performing team.

It’s proven that people react to us according to how put together we are.  If someone is distracted by your presentation, they won’t pay attention to your expertise.

You must dress strategically.  What you wear signals your tribe.

Let me say that again, “What you wear signals your tribe.”  Now YOU say it out loud:  “_______ _______ ________ ________ _______ ________”

Here are three rules to keep in mind when deciding what to wear for a presentation:

1.  Dress consistently with your brand.  You should dress to mirror your brand, or embody it.  Are you the creative type?  Please wear something that signals that.  Are you a boring banker?  Then wear the gray suit.  Your vibe attracts your tribe.
2. Be yourself.  Whatever you wear, you should think about how it makes you feel.  If you feel confident, that will spill over into your presentation.
3. Dress strategically.  Think about the audience.  What accessory can you wear, or slight change you can make, that will allow you to stand out from the crowd, without looking freakish?  A lot of Silicon Valley types wear suits (to show that they’re successful) but add brightly colored sneakers (to show that they’re still hip and rebellious).  The outfit you wear sends a message; figure out what you want to say with your style.

The bottom line:  Let your personality come through just enough to make you stand out without being distracting.  A polished appearance is the perfect complement to a polished presentation.

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If you are in direct sales, sell a product or a service, then it is imperative that you do lots and lots of presentations.  You can’t be successful if you are a “secret agent” and nobody knows about your business.  When you dress to impress, you will attract more customers and make more money.  Whether you do live presentations or video presentations, I can help you make the best possible first and lasting impression with your wardrobe.

Do you feel uncertain about the way you look?   Several years ago I was unhealthy, overweight, didn’t like the way I looked, had low self-esteem, and nothing to wear!  I was inspired by a true story about beauty and self confidence and spent an entire year discovering and developing my personal image, my purpose and my potential.  As a result I lost 50 pounds, gained self confidence and built my dream business.   God impressed upon my heart to help women with their self esteem and style and that is why I created The Fashionating Life Formula: How to Build Your Self-Confidence.  It’s a proven, step-by-step guide to building your personal brand, your self confidence and your bank account.

PS – If you want to join the tribe of beautiful women entrepreneurs who are inspired by this blog, please SIGN UP here. You’ll receive trainings, tips and tutorials and we will send you a FREE ebook right away, to help you live the superabundant life that you were put on this planet to live!

PSS – Did you know that women who wear makeup earn up to 30 percent more than women who don’t?  Go ahead, put your lipstick on and hustle!