Business Card Mistakes That Hurt Your Brand

October 2, 2018 by imagematters@comcast.net | No Comments

Do business cards really matter?

YES! YES! YES!

Your business cards are a useful tool for personally connecting with prospects,

customers or clients,

fellow business owners and

promoting your brand in person.

Hey Lipstick Boss!

Here are 10 Business Card Mistakes You Might Be Making.

True Story:

Last week I was a vendor at a women’s networking showcase and I ran out of business cards.

I ended up writing my information on a cardboard drink coaster.

There’s a good chance I won’t be hired by THAT person!

That night I ordered new business cards.

Here’s how to boost your connections with business cards:

Your business card is the first touch point between your company and your potential clients.

With hundreds of people handing out business cards at a networking event, a great business card can help you ATTRACT your ideal clients, instantly!

Let’s make sure yours isn’t making any of these mistakes.

10 Business Card Mistakes You Might Be Making

Small font size. Don’t lose business because your information doesn’t STAND OUT.
Glossy paper. Not good for writing notes on – which most people do.
Light font color. Make it easy for your clients to read your information.
Design inconsistent with website. Consistency helps clients recognize you.
No links to social media site. Clients need to know where they can find you.
No email or web address. Just a phone #. What if I’m not ready to talk live yet?
No lead magnet. Build your list with a FREEBIE.
Includes no logo or photo. Branding strategy. (See #4)
Includes no brand promise or tag line.
Does not use back of card. Prime real estate! (Great place for #7)

Your business cards are a valuable tool. Carry them with you at all times!

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Kisses!